PRIVACY POLICY

At ITW we value and protect the privacy of our users. This Privacy Policy describes how we collect, use, store and protect your personal information when you use any of our platforms: IT Store, IT Deal and IT Trade. By accessing or using our services, you accept the practices described here.

We collect the following types of information:

• •Personal data: name, email, phone number, identity document and verification data.
• •Commercial data: products or services offered, transaction history, commercial preferences and purchase or sale behavior.
• •Financial data (IT Trade): information necessary for secure connection with your broker or investment account, always encrypted and protected.
• •Technical data: IP address, device type, operating system, browser and activity within the application.
• •Communication data: messages, chats or interactions within the IT Deal network.
• •Behavioral and analytics data: usage patterns, user preferences and performance metrics for continuous improvement purposes.

We use your information to:

• •Provide the services of the ITW ecosystem and its applications.
• •Validate user identity to ensure secure environments.
• •Process payments, investments or transactions securely.
• •Improve the experience through artificial intelligence algorithms.
• •Send notifications, security alerts and relevant communications.
• •Comply with legal and regulatory obligations.
• •Develop technological improvements, new functionalities and personalized services.

Processing is carried out in accordance with applicable data protection regulations (Law 1581 of 2012, Decree 1377 of 2013 and GDPR when applicable), based on:

• •The express consent of the user.
• •The execution of a contract or provision of digital service.
• •Compliance with a legal obligation.
• •The legitimate interest in guaranteeing the security and quality of the service.

ITW implements technical, organizational and administrative security measures, such as:

• •End-to-end encryption.
• •Multi-factor authentication.
• •Regular security audits.
• •AI-powered validation and fraud detection mechanisms.
• •Backups and incident recovery protocols.
• •Continuous vulnerability monitoring.

Data is retained for the time necessary for the purposes described. Users may request deletion, update or rectification of their data at any time by writing to privacidad@itw.eco.

According to current legislation, users can:

• •Access their data.
• •Request correction or deletion.
• •Revoke processing authorization.
• •File complaints with the competent authority (Superintendence of Industry and Commerce or equivalent authority).
• •Request a copy of their data and know the use given to them.

ITW may transfer data to servers located outside the country, always guaranteeing an adequate level of protection and confidentiality.

We use cookies to improve user experience, analyze behavioral metrics and personalize content. You can configure your browser to reject cookies, although this may limit certain functionalities.

For inquiries or complaints related to privacy: